Brochure printing is one of the best ways to bolster business, large or small. In fact, brochures are one of the most diverse marketing mediums available since they're suited to a wide variety of situations. Since they're so inexpensive, brochures represent the perfect pitch when operating on a smaller budget. You can enhance the quality of your finished printed brochures without breaking the bank by taking advantage of the following brochure printing techniques.
Choose the right paper No matter how grand the design, if it's not printed on the right paper your entire brochure campaign can fall apart - quite literally. Shoddy paper reflects poorly on any organization, while robust, professional quality papers enhance colors and lend a sense of strength and credibility. For a lighter brochure, go with a soft 70-pound matte text or 100-pound gloss text paper stock; for a thick, robust brochure, opt for 80-pound matte cover or 100-pound gloss text. Matte papers make a strong impression by enriching elegant designs, while gloss papers help colors pop off the page and capture your reader's eyes.