Catalogues look good and attract the viewer easily. Usually the pictures are presented in such a manner that it grabs all the attention and people forget to read the text. Catalogues feature large images that capture the viewer’s eye and hold it for a longer interval. They solve the purpose in a better way as they are more compact and can easily be taken to a prospective client or distributed among the interested buyers. They can also be kept at the sales counter to be shown to the buyers, that is how they get to select a product suiting their taste from a range of other products.
Here are some catalog sizes available for printing:
- 5.5” x 8.5” — These are tall and slim catalogs, ideal for showcasing product images with enough space for a short description. These are often used by watch and jewelry companies.
- 6” x 6” up to 6” x 9” — Square or rectangular-shaped catalogs. They are commonly used to describe low-volume products/services with minimal features.
- 8.5” x 11 up to 9” x 12” —They're most common among clothing and apparel industries.
- 12” x 12” — Biggest standard size for catalogs. Used when featuring a large number of products/services. They’re able to hold more information on each (e.g. department store catalogs, supermarket catalogs).